MBA OVERVIEW

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MASTER OF BUSINESS ADMINISTRATION

Our fully accredited MBA curriculum incorporates the academic work of pivotal “thought leaders” from top universities. Employers like Google, Apple, and Amazon seek graduates with these special qualities of mind, and our entrepreneurial approach ensures students graduate with the skills to attract prospective employers and open doors to new career opportunities.

Our MBA program is designed to cultivate the critical thinking, adaptability, and collaborative spirit that former Harvard President Derek Bok envisioned. We aim to equip graduates with the skills and values to thrive in a complex and interconnected world, driving positive change within organizations and society.

Our accelerated program leverages the power of Artificial Intelligence (AI) and incorporates a hybrid learning format, providing cutting-edge knowledge with course flexibility. Our focus on leadership, AI, entrepreneurship, and “qualities of the mind” differentiate the USF-Captiva program from others; graduates will be prepared for the challenges of business in the 21st century.

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MBA CURRICULUM FOCAL POINTS

  • Entrepreneurship: Develop your entrepreneurial mindset and learn to identify, evaluate, and launch successful ventures

  • Marketing Management: Gain expertise in strategic marketing, customer acquisition, and data-driven decision-making

  • AI Integration:  AI is integrated throughout the curriculum. For example:

    • Explore the ethical implications of AI in business with courses like 'AI Ethics: From Principles to Practice'

    • Learn to leverage AI tools and technologies for data analysis, market research, and innovation

  • Core: Learn the foundational language of business in Strategy, Finance, Organizational Behavior, Leadership and Accounting

As former IBM CEO Samuel J. Palmisano observed, today’s business landscape demands unprecedented creativity and adaptability. Our program equips you with the skills and knowledge to navigate these complexities and thrive in this dynamic environment. Learn more about our curriculum below:


Employers consider a ‘strong work ethic’ or consciousness to be among the most important qualities in evaluating employees and applicants for employment. Researchers have found conscientiousness with other non-cognitive skills has almost as great an effect on future earnings and career success as cognitive abilities.
— Derek Bok